Wednesday, September 19, 2012

Marketing Final Project // Sample Video

HERE IS A VIDEO EXAMPLE THAT I FILMED AND EDITED THIS PASSED WEEKEND.

Members of the Church of Christ (Iglesia ni Cristo) in San Diego held a "Neighborhood Appreciation Day" to show what their organization is about. INC Giving is how they represent their organization when it comes to giving back to the community. Members of the INC continue to hold volunteer work such as saturation drives, neighborhood clean-up, fitness activities, health seminars, chapel tours, and bible studies. 

This is an example video that is related to my final project for NGPStudio. Enjoy!

(Click link for Vimeo)

Wednesday, September 12, 2012

Week 10 EOC: What are the benefits vs the features?

Video advertising is a way to stand out of the competition. With my idea of covering the stories of needy organization in a short amount of time, people will intake the information faster than a article written in a magazine etc. With benefits, consumers will be asking,"What's in it for me?". Consumers want to purchase products that is fitting for them, whether it may be a long lasting product or a product that affects ones life. My business with NGPStudio, my commercial will definitely benefit the organization that I will be presenting. It is my responsibility to help spread the word of awareness to people that will help so that the organization becomes successful. Organizations may have more volunteers, various donations, and also help supplying goods to sustain a families way of living. "Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit."-Marketing: An Introduction for Education Management Corporation; pg275. The features are about the product or service being promoted. The main feature for NGPStudio will be the website following the video that will be featured. Another great feature is the equipment being used to make short videos and commercials for organizations. Having high quality videos comes with good equipment. "A product can be offered with varying features. Features are a competitive tool for differentiating the company’s product from competitors’ products."-Marketing: An Introduction for Education Management Corporation; pg215. A great that will be added to the website is to directly make money donations directly from my website that will link to the organization. It just makes it a little easier and a feature that will appeal to people. Another great feature is to accept family pictures through a template given through my website and write "photo cards" to show support to a family or use for any type of crisis.

Wednesday, September 5, 2012

Week 9 EOC: 3 Great Mission Statements

A great mission statement I read was by "f35Studio". I found her mission statement to be well spoken and explained a lot of what she is doing and how she wants to do it.

A mission statement by "Beauty and the Bully" is another well spoken statement on how to raise the awareness of bullying. With a couple sentences says a lot and how she is capable of doing so.

Lastly, BIGBOIDRE Productions has somewhat of a title rather than a statement which says, "One night for music, one night for shelter". I think the idea of music will definitely bring the people together for a good cause.

Week 9 BOC: Top Hits

Top 5 songs of the Summer: 1. Carly Rae Jepsen ("Call Me Maybe"), 2. Gotye ("Somebody That I Used To Know"), 3. Maroon 5 ("Payphone feat. Wiz Khalifa"), 4. One Direction ("What Makes You Beautiful"), 5. Nicki Minaj ("Starships"). Carly Rae Jepson's "Call Me Maybe" became a #1 single for the summer of 2012. 

Why these singles became #1 is through the powerful use of social networking. Carly Rae Jepson was discovered by Justin Bieber. Since Justin Bieber is so popular, he told millions of his fans to follow and support Jepson.