Week 10 EOC: What are the benefits vs the features?

Video advertising is a way to stand out of the competition. With my idea of covering the stories of needy organization in a short amount of time, people will intake the information faster than a article written in a magazine etc. With benefits, consumers will be asking,"What's in it for me?". Consumers want to purchase products that is fitting for them, whether it may be a long lasting product or a product that affects ones life. My business with NGPStudio, my commercial will definitely benefit the organization that I will be presenting. It is my responsibility to help spread the word of awareness to people that will help so that the organization becomes successful. Organizations may have more volunteers, various donations, and also help supplying goods to sustain a families way of living. "Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit."-Marketing: An Introduction for Education Management Corporation; pg275. The features are about the product or service being promoted. The main feature for NGPStudio will be the website following the video that will be featured. Another great feature is the equipment being used to make short videos and commercials for organizations. Having high quality videos comes with good equipment. "A product can be offered with varying features. Features are a competitive tool for differentiating the company’s product from competitors’ products."-Marketing: An Introduction for Education Management Corporation; pg215. A great that will be added to the website is to directly make money donations directly from my website that will link to the organization. It just makes it a little easier and a feature that will appeal to people. Another great feature is to accept family pictures through a template given through my website and write "photo cards" to show support to a family or use for any type of crisis.

Week 9 EOC: 3 Great Mission Statements

A great mission statement I read was by "f35Studio". I found her mission statement to be well spoken and explained a lot of what she is doing and how she wants to do it.

A mission statement by "Beauty and the Bully" is another well spoken statement on how to raise the awareness of bullying. With a couple sentences says a lot and how she is capable of doing so.

Lastly, BIGBOIDRE Productions has somewhat of a title rather than a statement which says, "One night for music, one night for shelter". I think the idea of music will definitely bring the people together for a good cause.

Week 8 EOC: Creative Content

What creative thing are you going to do? How to get the word out? Sample video commercial. "The aim of marketing to create value for customers and to capture value from customers in return."-Marketing: An Introduction for Education Management Corporation; pg3. My idea can be very basic and easy to manage. The first thing I would have to do is contact as many programs and organizations as possible to get approved to film. After going about setting a partnership with the organization, I would then ask to feature the video in their website. That way everyone who visits the website will automatically be presented with the opening of the video. It can also be shared with through the spread of social media, starting with the organizations "fan page". "At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission." -Marketing: An Introduction for Education Management Corporation; pg39. The more organizations I can get to feature the video on their website, the more people will see it and get some support.

Week 7 EOC: The Pitch

"To film needy organizations and present their story through a website in hopes to get people inspired to make a difference."
When it comes to videography, your goal is to present a subject to an audience that will inspire or even a public service announcement. Since the idea here is to "make a difference",  I was trying to think about how to help others or a organization with my talent of film, and I came across an idea to film needy organizations and present their story. Many people know different organizations but do not know what they go through and how much they need help from others. So what I was thinking is to go to as much organizations as possible and to present them in a website that I will be creating. The website that I will be creating will feature video's filmed by my crew and present needy organizations and how people can help. I am not sure exactly how this will benefit us besides the fact that we will get better in shooting videos and to be recognized for doing good. I know for a fact that this will benefit the organizations because if the video is presented well, then people will "share" it to others also with social media. "Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them." - Marketing: An Introduction for Education Management Corporation; pg 210.

Week 6 EOC: Me x 3

All companies sell products in hopes to relate or meet the needs of every demographic. For me, the worlds famous Nike can define me as a person and an athlete. When it comes to sportswear, I have been attached to this company because it gave off that connection of everyday modern sports and attire. What helps me stay attached to this company is the relationship they make with their customers. For example, they have devices that measures one foot and customizes ones own pair of shoes to fit an athlete. You can also make your own color shoe of a preferred styled called Nike iD. "Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices. Moreover, the companies themselves vary widely in their abilities to serve different segments of the market." - (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing; pg 175). When it comes to sports, I pretty much own a pair of Nike's for running, basketball, an indoor court shoes for volleyball. This company has defined me and made me want to use the brand that the "pros" use to better my game. I've have gotten attached to the company so much that if i wear any other shoe company (Adidas, New Balance, Reebok, etc), then i would feel like i am not a true customer to Nike and people would look at me differently. Why? Because it's also a style like no other. It's one of those things where "your only cool and a real athlete" with Nike. One of the best quotes recently that I've seen is: "If you have a body, your an athlete." - Bill Bowerman

Another product that I can say defines me is my earphones by Skullcandy. Music is very important to me and allows me to get through my day. But I am very picky when it comes to the quality of music. When I listen to the music, I like to feel like I am actually in the studio with the sound of the bass slightly rumbling my eardrum. It’s the feeling where the music does not sound to “low pass” filtered or “high pass” filtered, but the right amount of quality at a bit rate of 192. What’s good about this product is that they are at a reasonable price compared to other companies like Bose, Dre. Beats or Pioneer. This is an example of “Differentation”, which involves actually differentiating the firm’s market offering to create superior customer value.

Week 5 EOC: Super Bowl Commercial

Looking through a lot of Superbowl commercials, this one in particular stuck out to me. It's a commercial entitled, "Halftime In America" narrated by Clint Eastwood. Clint talks about a speech relating to both teams in the locker room and how they can make a comeback in the game, whether they are losing or how to finish the game for the championship. It's not just "halftime in america" during the Superbowl, but literally halftime in america too. "And we're all scared because this isn't a game". Many people are without jobs wondering how they will make it through their lives and striving their best to provide for their family. But despite all the trials, we all come together as one and look to what is ahead of us. "This country can't be knocked out with one punch. We get right back up again and when we do the whole world is going to hear the roar of our engines" - Clint Eastwood. This commercial is very inspiring and motivating enough for many people to make a change in their lives. Most importantly, it gives us a boost or reminder that we can make the world a better place when we all unite as one. Another story behind this commercial is that Clint Eastwood talks about the city of Detroit and how Chrysler lost their business earlier this year. With the company struggling, as well as many Americans, he says "But after those trials, we all rallied around what was right, and acted as one."
What i really liked about this video is how it was made, showing supporting details with various actors acting through difficult times. It relates to the average men and ones daily life struggles. All in all i consider this as one of the best Superbowl motivating commercials.

Week 1 EOC: My Voice

Hello, my name is Nico Poblete, Videographer and Music Producer living in Las Vegas, NV. As a child, I have been following the footsteps of my father who is a Videographer. I started out as a production assistant not knowing later on that I would be doing this for a living. Also with a passion for music, I've been making my own instrumentals to add onto my video edits. Being in these industries have been my passion that allows me to express my creativity and craft. With my very first handycam, I started making short films with friends and started to pay attention to camera angles in movies. I love telling a story and being creative through unique camera angles. It's been my dream to make an impact on people's lives, whether it is a wedding, engagement, inspiring events, documentary, or even somebody(s) life story. In the editing room, once I start a project, I can't stop and have to complete it that night. You can say I get very addicted to my projects. I think about the people and what they want to see because if I don't like what I'm watching, then who will?

Week 3 EOC: Making Money For Good (Nike)

One of the most successful organizations to sponsor so many teams and athletes is Nike. Nike specializes in athletic shoes of all kind, sports gear, equipments, and basically anything you can think of. With Nike sponsoring so many teams and athletes, customers follow the trend allowing them to buy what the pros use. "If you have a body, you are an athlete" is how Nike lets you know that they are available to anyone no matter what race, color, gender you are. Nike's goal is "to carry on a legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders". Nike also partnered up with other subsidiaries including Cole haan, Converse inc., Hurley International LLC, NIKE Golf, and Umbro Ltd.

Week 3 EOC: Making Money For Good (The Salvation Army)

A good partnership is The Salvation Army collaborating with retail store Target. Many Target locations are helping needy children with supplies, backpacks and clothing to be prepared for school. This helps sales for Target and brings more new shoppers who are interested in their items. The Salvation Army is also a disaster relief program in times of hurricanes, tsunamis, floods, etc. Volunteers are hired every event or in time of need and also accept all kinds of donations and have fundraisers. They service food, take care of homeless, trafficking hunger, having thrift stores and many more. Salvation Army provides Youth Camps where thousands of low-income families enjoy the fresh air, exercise and meet new people. The children are trained by counselors with self-reliant and develop new skills, such as swimming, arts and crafts, music, adventures and scouting camping and many more. We also notice the red buckets with the sound of a bell every winter during Christmas season. Donations are to help have Christmas dinners to families, clothing and toys for children.  All in all, The Salvation Army is a great service providing for every family in need no matter what situation may be.

Week 3 EOC: Making Money For Good (RMHC)

One of the foundations that i found to become successful to the community is the 'Ronald McDonald House Charities'. This program has been around for 38 years now and spread all over 57 countries. RMHC's objective is to support many families around the world by giving them the stability and resources their child needs to be happy and healthy. Hospital rooms are built for children to think that they are not in a hospital by providing toys, books, etc. Its proven in research that having family rooms help the healing process go by faster. Some amenities found in the family room are a kitchen area, shower facilities, sleeping rooms or sitting area with televisions. RMHC offers scholarships and grants for student education. It is available to anyone despite race, color, religion, gender, or disability. McDonalds has fundraisers and donations to help raise profit for the organization and company.

Week 2 EOC: Boston Consulting Group

The video game market experienced a recession that made it harder for gamers to invest in. Between Microsoft's Xbox 360, Sony's PS3 and Nintendo Wii, the Xbox 360 continues to be the top selling game console. To help sustain the video game market, companies are considering to lower the price of their consoles hoping people would purchase. With all the new developing technology, the video game market continues to have competitors. When apple applications came out, many people are more involved in the free games that is accessed directly in their hands, many sold for even 99 cents. If you think about it, only the top gamers will only buy these consoles and then everyone else who are not that hype about gaming will rely on free applications and cheap computer games. Companies are relying to make their top sales through new releases. ”Literally, you will get most of your sales within three months of launch, which has created this really unhealthy extreme where you have to sell it really fast and then you have to do anything else to get money” – Denis Dyack, boss of Too Human developer Silicon Knights. He also explained that there is not going to be an industry if used games continue the way that they are and calls it cannibalism. New games die out in three months and sales begin to decline.  I see that the market makes the most money out of the top trending games, like Call of Duty, Halo, Battlefield, etc. All the other video game releases that are not popular like some children’s games or roll-playing games.