Week 2 EOC: Boston Consulting Group

The video game market experienced a recession that made it harder for gamers to invest in. Between Microsoft's Xbox 360, Sony's PS3 and Nintendo Wii, the Xbox 360 continues to be the top selling game console. To help sustain the video game market, companies are considering to lower the price of their consoles hoping people would purchase. With all the new developing technology, the video game market continues to have competitors. When apple applications came out, many people are more involved in the free games that is accessed directly in their hands, many sold for even 99 cents. If you think about it, only the top gamers will only buy these consoles and then everyone else who are not that hype about gaming will rely on free applications and cheap computer games. Companies are relying to make their top sales through new releases. ”Literally, you will get most of your sales within three months of launch, which has created this really unhealthy extreme where you have to sell it really fast and then you have to do anything else to get money” – Denis Dyack, boss of Too Human developer Silicon Knights. He also explained that there is not going to be an industry if used games continue the way that they are and calls it cannibalism. New games die out in three months and sales begin to decline.  I see that the market makes the most money out of the top trending games, like Call of Duty, Halo, Battlefield, etc. All the other video game releases that are not popular like some children’s games or roll-playing games.