Week 10 EOC: What are the benefits vs the features?

Video advertising is a way to stand out of the competition. With my idea of covering the stories of needy organization in a short amount of time, people will intake the information faster than a article written in a magazine etc. With benefits, consumers will be asking,"What's in it for me?". Consumers want to purchase products that is fitting for them, whether it may be a long lasting product or a product that affects ones life. My business with NGPStudio, my commercial will definitely benefit the organization that I will be presenting. It is my responsibility to help spread the word of awareness to people that will help so that the organization becomes successful. Organizations may have more volunteers, various donations, and also help supplying goods to sustain a families way of living. "Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit."-Marketing: An Introduction for Education Management Corporation; pg275. The features are about the product or service being promoted. The main feature for NGPStudio will be the website following the video that will be featured. Another great feature is the equipment being used to make short videos and commercials for organizations. Having high quality videos comes with good equipment. "A product can be offered with varying features. Features are a competitive tool for differentiating the company’s product from competitors’ products."-Marketing: An Introduction for Education Management Corporation; pg215. A great that will be added to the website is to directly make money donations directly from my website that will link to the organization. It just makes it a little easier and a feature that will appeal to people. Another great feature is to accept family pictures through a template given through my website and write "photo cards" to show support to a family or use for any type of crisis.