"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." - Marketing: An Introduction for Education Management Corporation; pg39.
"To raise awareness by supporting needy organizations through a form of art."
"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."-Marketing: An Introduction for Education Management Corporation; pg41.
What I want for my business is to be an effective tool that helps others, and what more to help others by using your skills set and talent. Through promoting different needy organizations by filming a video, I know that out of anybody who watches it will be inspired and/or motivated.
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