Wednesday, August 29, 2012
Product
"Product means the goods-and-services combination the company offers to the target market." -Marketing: An Introduction for Education Management Corporation; pg31. My product for NGPStudio is a high quality video or commercial shot at a professional level making it appealing to the audience. Clients will receive a copy of the original file and have the rights to share it however they want and feature it on their website. "Successful new product development requires a customer centered, team-based, systematic effort." -Marketing: An Introduction for Education Management Corporation; pg31. My product can be the awareness and information given so that the message gets across to the viewers. It is a team based effort on my part which makes videography much easier.
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