Target Market Strategy

In my marketing plan, targeting a specific audience is very important in a business. "The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information" -Marketing: An Introduction for Education Management Corporation; pg31. Many companies know that they cannot serve all people with their product. Instead, they target as many consumers that will benefit from their product. "The company develops product offers and creates strong brand identities for them. It prices these offers to create real customer value and distributes the offers to make them available to target consumers." -Marketing: An Introduction for Education Management Corporation; pg33. NGPStudio's target audience is basically anybody. Anybody can make a difference in someones life and through these promotional videos, the goal is to inspire someone who will take initiative to do something good for someone or help an organization.