Marketing Strategy

Starting off as a small business, NGPStudio will be taking advantage of the many marketing strategies possible. "Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels. How will the company create value for customers in order to capture value from customers in return?" -Marketing: An Introduction for Education Management Corporation; pg56. A strategy that I will be using is to promote my business through creating a website that will attract organizations and clients. In building your website, this will let your clients know your persona and have valuable knowledge about what you are presenting. Having a website is very time consuming and a huge part of your priority because of updating information and keeping in contact with users. To help clients have an understanding for your business, you can show them a promotional video or highlight reel of your work. That way, both you and your client can brainstorm each others ideas to come up with a final decision. "To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?". -Marketing: An Introduction for Education Management Corporation; pg9. It is very important and a must to give what your customers want. With NGPStudio, I am willing to expand my horizons and work around obstacles that may not be in my comfort level, but will take the challenge and do the best I can to promote something great. Helping me to promote my business is the powerful use of social media. Making a fan page and getting support from friends and others will have access to updates showing promotional videos and information updates.