Wednesday, August 29, 2012

Implementation Evaluation Control

"The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople." -Marketing: An Introduction for Education Management Corporation; pg33. In preparing to film organizations, careful marketing strategies is very important and to make sure your business becomes successful. It is important to have the necessary equipment, release forms and right purpose. "The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation." -Marketing: An Introduction for Education Management Corporation; pg154. People will watch the videos and wonder if this will really benefit them and the organization. Building a relationship to the viewers will be a challenge in the 30-60sec. video presented unto them.

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