Week 8 EOC: Creative Content

What creative thing are you going to do? How to get the word out? Sample video commercial. "The aim of marketing to create value for customers and to capture value from customers in return."-Marketing: An Introduction for Education Management Corporation; pg3. My idea can be very basic and easy to manage. The first thing I would have to do is contact as many programs and organizations as possible to get approved to film. After going about setting a partnership with the organization, I would then ask to feature the video in their website. That way everyone who visits the website will automatically be presented with the opening of the video. It can also be shared with through the spread of social media, starting with the organizations "fan page". "At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission." -Marketing: An Introduction for Education Management Corporation; pg39. The more organizations I can get to feature the video on their website, the more people will see it and get some support.