Wednesday, August 1, 2012

Week 3 EOC: Making Money For Good (Nike)

One of the most successful organizations to sponsor so many teams and athletes is Nike. Nike specializes in athletic shoes of all kind, sports gear, equipments, and basically anything you can think of. With Nike sponsoring so many teams and athletes, customers follow the trend allowing them to buy what the pros use. "If you have a body, you are an athlete" is how Nike lets you know that they are available to anyone no matter what race, color, gender you are. Nike's goal is "to carry on a legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders". Nike also partnered up with other subsidiaries including Cole haan, Converse inc., Hurley International LLC, NIKE Golf, and Umbro Ltd.

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