Price

"Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price." -Marketing: An Introduction for Education Management Corporation; pg79. Talking about good service at a fair price, NGPStudio is offering itself as a volunteer group to certain needy organizations. The plan is to give my clients a USB containing it's video file. Depending on the organization, we can offer a small reasonable payment if asked for DVD copies, etc. Organizations that would like NGPStudio to cover another event or have another promotional video may also be charged a reasonable payment. That way, after promoting it's first video, other organizations will draw attention and come in contact to network. " As a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."-Marketing: An Introduction for Education Management Corporation; pg275. One of my objectives is to make my product valuable so that a source of income will fall in. If organizations appreciate your work, they will invest into your projects.